01
Free
Concept
We send mockups of products built for your character.
Pixel to Plush · From screen to shelf
Your character, in their arms.
Pixel to Plush develops plush, toys and merch for digital and AI characters, from first mockup to finished product on shelf.
10+ yrsDeveloping toys and consumer products
100+SKUs developed
DirectFactory sourcing in China
Amazon · Shopify · TikTok · IG ShopLaunch experience
What we make
Plush first, and everything your audience will want next.
Plush toys
- Huggable plush
- Keychain and bag-clip minis
- Talking plush
Collectibles
- Collectible figures
- Blind boxes
Kids' products
- Bath toys
- Night-lights
- Blankets
Games and activities
- Games
- Stickers
- Activity kits
Apparel and merch
Apparel and everyday merch built around your character.
Screen to shelf
Every project starts with 10 product ideas.
We mock up 10 products built around your character's world. You pick the winners.
How it works
Five steps from mockup to launch.
02
Prototype
A physical sample you can hold and show your audience.
03
Sourcing
Vetted factories, materials, safety testing and costing.
04
Production
Quality control through to finished, packaged goods.
05
Launch
Pre-orders, your store, TikTok Shop, Instagram Shop, Amazon or Shopify, and fulfillment.
Ways to work together
Start with one sample, or hand us the whole line.
Sample Sprint
A paid prototype of your hero product.
Quoted per project.
Development and Production
Full product development.
A fee plus a royalty.
Full Brand Partnership
We build and run the product line.
On a revenue share.
Sell right where your audience already watches, via TikTok Shop and Instagram Shop.
About
Built by a toy developer who knows the factory floor.
Sheya Braver, founder and toy and product developer, based in Montreal.
He spent 10 years building a consumer brand on Amazon, developing more than 100 SKUs and working directly with factories in China, and has deep plush experience with trusted suppliers.
Pixel to Plush is a studio of Tzufrieden Holdings.
Contact