Pixel to Plush
A toy design studio desk with a bunny plush prototype beside its on-screen character

From screen to shelf

Your character, in your fans' arms.

Pixel to Plush turns digital and AI characters into plush and product lines, from first mockup to finished product on shelf.

Get my free concept mockup

For YouTube, Instagram and TikTok character creators. First concept mockup is free.

A pixel character on a phone becoming a real plush
10+ yrsin toy and product development
100+products (SKUs) developed
Chinadirect factory relationships
4 channelsAmazon, Shopify, TikTok Shop, Instagram Shop

What we make

Plush first, and everything your audience will want next.

Bunny plush, dragon plush and keychain mini

Plush toys

  • Huggable plush
  • Bag-clip and keychain minis
  • Talking plush
Collectible character figures and blind boxes

Collectibles

  • Figures
  • Blind boxes
Character keychain, night-light, blanket, stickers and bath toy

More

  • Kids' products
  • Games and stickers
  • Apparel and everyday merch

Screen to shelf

Every project starts with 10 product ideas.

We mock up 10 products built around your character's world. You pick the winners.

Concept render of a bunny plush, dragon plush and keychain mini
Concept renders of original characters, showing how a digital character becomes a plush line.

How it works

Five steps from mockup to launch.

01

Free

Concept

We send mockups of products built for your character. You pick the ones you love.

02

Prototype

A physical sample you can hold and show your audience.

03

Sourcing

Vetted factories, materials, safety testing and costing.

04

Production

Quality control through to finished, packaged goods.

05

Launch

Pre-orders, your store, TikTok Shop, Instagram Shop, Amazon or Shopify, and fulfillment.

Ways to work together

Start with one sample, or hand us the whole line.

Sample Sprint

A physical prototype of your hero product.

Includes

  • Design adaptation
  • Tech pack
  • 1 to 2 sample rounds

Priced per project. You get a quote before we start.

Development and Production

Full product development, from approved sample to finished goods.

Includes

  • Factory sourcing
  • Safety testing
  • Costing
  • Quality control
  • Packaging

A development fee plus a royalty on sales.

Full Brand Partnership

We build and run the product line with you.

Includes

  • Everything above
  • Launch plan
  • Store setup
  • TikTok Shop and Instagram Shop
  • Fulfillment

No upfront fee. Revenue share.

About

Built by a toy developer who knows the factory floor.

Sheya Braver is the founder and a toy and product developer based in Montreal.

He spent 10 years building a consumer brand on Amazon, developing more than 100 SKUs and working directly with factories in China, and has deep plush experience with trusted suppliers.

Pixel to Plush is a studio of Tzufrieden Holdings.

Contact

Send us your character. The first mockup is free.

Use the form, or email Sheya directly at info@pixeltoplush.com.

We reply within 2 business days.

We'll review your character and send a free concept mockup. No cost, no commitment. You keep full ownership of your character.