01
Free
Concept
We send mockups of products built for your character. You pick the ones you love.
From screen to shelf
Your character, in your fans' arms.
Pixel to Plush turns digital and AI characters into plush and product lines, from first mockup to finished product on shelf.
Get my free concept mockup
The deal
- 1
Free mockup
See your character as real products.
- 2
Presale
Your fans pre-order, so we test demand before any inventory.
- 3
Production
We make only what's sold, and ship it.
10+ yrsin toy and product development
100+products (SKUs) developed
Chinadirect factory relationships
4 channelsAmazon, Shopify, TikTok Shop, Instagram Shop
Our work
Plush we've designed and brought to market.
Real products, developed from concept to factory to shelf.
Light-up musical unicorn 
Sequin triceratops 
Birds in a nest playset 
Unicorn friends set 
Singing flamingo 
Woodland tree-stump playset 
Penguin family 
Shimmer sea animals
What we make
Plush first, and everything your audience will want next.
Plush toys
- Huggable plush
- Bag-clip and keychain minis
- Talking plush
Collectibles
- Figures
- Blind boxes
More
- Kids' products
- Games and stickers
- Apparel and everyday merch
Screen to shelf
Every project starts with 10 product ideas.
We mock up 10 products built around your character's world. You pick the winners.
How it works
Five steps from mockup to launch.
02
Prototype
A physical sample you can hold and show your audience.
03
Sourcing
Vetted factories, materials, safety testing and costing.
04
Production
Quality control through to finished, packaged goods.
05
Launch
Pre-orders, your store, TikTok Shop, Instagram Shop, Amazon or Shopify, and fulfillment.
Ways to work together
Start with one sample, or hand us the whole line.
Most creators start with the free mockup and a presale. The options below are for creators ready to go further.
Sample Sprint
A physical prototype of your hero product.
Includes
- Design adaptation
- Tech pack
- 1 to 2 sample rounds
Priced per project. You get a quote before we start.
Development and Production
Full product development, from approved sample to finished goods.
Includes
- Factory sourcing
- Safety testing
- Costing
- Quality control
- Packaging
A development fee plus a royalty on sales.
Full Brand Partnership
We build and run the product line with you.
Includes
- Everything above
- Launch plan
- Store setup
- TikTok Shop and Instagram Shop
- Fulfillment
No upfront fee. Revenue share.
About
Built by a toy developer who knows the factory floor.
Sheya Braver is the founder and a toy and product developer based in Montreal.
He spent 10 years building a consumer brand on Amazon, developing more than 100 SKUs and working directly with factories in China, and has deep plush experience with trusted suppliers.
Pixel to Plush is a studio of Tzufrieden Holdings.
Contact
Send us your character. The first mockup is free.
Use the form, or email Sheya directly at info@pixeltoplush.com.
We'll review your character and send a free concept mockup. No cost, no commitment. You keep full ownership of your character.